A Celebration of Harry Potter

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If there is one thing you guys should know about us, it’s that we are gigantic, unashamed, Potterheads. I say should know because we believe in letting our geek flag fly. In the words of Simon Pegg: “Being a geek means never having to play it cool about how much you like something.” Well, we don’t merely like Harry Potter, we see it more as a way of life. For example, in our world, JK Rowling is queen and anything HP-related is cause for celebration. This past weekend, Universal Studios Orlando held A Celebration of Harry Potter expo, and you can bet we donned our wizard robes, packed our wands and joined in the celebrating.

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hpcc19 (800x571)A significant part of the expo focused on the Diagon Alley expansion to The Wizarding World, said to be finished this coming summer! The Hogwarts Express will transport people back and forth from “London” to Hogsmeade. Based on what we heard this weekend and the live webcast Thursday morning, we are beyond excited to learn just how immense and detailed Diagon Alley will be. It will include The Knight Bus, Knockturn Alley (Borgin & Burkes), three stories of Weasley’s Wizard Wheezes, Madam Malkin’s, Quality Quidditch Supplies, The Daily Prophet… just to name a few. It’s going to have everything true Harry Potter fans love about the books and movies. Apparently, there will be a life-size dragon atop Gringott’s Wizarding Bank which will house the “Escape from Gringott’s” ride. We’re envisioning a roller coaster of sorts racing through the underground vaults. For more specific information regarding the expansion, visit LeakyNews

Overall, the most brilliant aspect of the expo was that Evanna Lynch (Luna Lovegood), James Phelps (Fred Weasley), Oliver Phelps (George Weasley), Devon Murray (Seamus Finnigan), Matthew Lewis (Neville Longbottom) and Mark Williams (Arthur Weasley, not pictured) were there to not only grace our presence, but to answer fan questions about everything Harry Potter. To have seen these people, this cast of characters that we grew up with, in the flesh was almost unbelievable. This is an experience we will never forget, and we feel so grateful to have been able to attend.

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hpcc6 (800x571)We feel this is as good a time as any to start revealing information about this summer, when we have plans to take our love for Harry Potter to the next level. We are still figuring out details, and we don’t want to give too much away, but we can confidently say that if you are as passionate about the series as we are then you are going to love what we have in store! For now, we’ll just say that we are planning to be apart of something huge that is taking place in Orlando in July. This also means that new, and magical, products are headed your way! Keep your eyes and ears open and we will continue to reveal information. Until then, peace and love, muggles.

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Front Row Favorites: Spring ’14 Couture

There is little we love more than people who exude effortless style, and one of the greatest places/scenes/experiences to check out these sartorially-skilled is fashion week! Well, it happens to be couture season in Paris and we’ve compiled our absolute favorite expertly-styled attendees for your perusal. (Sidenote: Did you guys see the Elie Saab show? It’s magnificent. I can’t look at it without immediately thinking of Disney’s Frozen. It’s magical, basically. Oh, and I believe I’ve found my future wedding dress.)

Chanel

Christian Dior

Giambattista Valli

Valentino

What we all love about the majority of these looks, is that they can be copied at home. Besides the occasional burst of color, most of the looks contain basic neutrals that most of us have a version of already in our wardrobes. I love a person who can slip on a Chanel or Valentino and look natural in it, like they belong in it. They don’t look fussy and overdone, but complete. Certain clothes just make sense on certain people, and it’s more than safe to say these people have found their signature styles. Let us know — who are your favorites?

 

 

To 2014 and Beyond

Happy 2014, friends! It’s a brand new year, and that means brand new everything. For so many, a new year means a fresh start, but it’s also the perfect time to reflect. We are very big believers in living in the moment and tackling opportunities head on, however, we also believe in learning and growing from past experiences. So many defining moments happened in 2013. In fact, it has been our most adventurous year yet. We were lucky enough to travel with Vans Warped Tour, we moved the company from Indianapolis to Orlando, we are slowly, but surely, gaining attention overseas. It’s a lot, and at times overwhelming, but only in the best way. It’s nice to be busy doing something you love. Having said that, we gladly resolve to work smarter, not harder, in 2014. Don’t get me wrong, we aren’t afraid of hard work — this business would be nothing without it (and our Warped experience will always be nostalgic blend of blood, sweat and tears) — we just plan to take what we learned this past year and refine it. In the spirit of reflection, here are some of our most favorite, special moments from 2013.

So, we want to know: What are your resolutions for 2014? What do you want to do better? Mainly, we want to continue working passionately, maintaining a close relationship with our customers. To our most loyal clientele, to anyone who has just browsed the site, or liked an Instagram post, we can’t thank you enough. Your support is everything, and if we have inspired you in any way, then we consider our job well done. Now, here’s to making 2014 even better!

F/W ’13 Lookbook

It’s here! Our fall-winter line, The Lost & Found Collection, launched November 1 and we are so excited to finally share what we’ve been working so hard on. The theme is all about comfort and nostalgia. It’s about grabbing your favorite T-shirt from your boyfriend’s closet (or floor), throwing on a gigantic pullover, tying a comfy flannel around your waist, or simply pulling on a beanie and rocking your day. It’s about pieces that not only make you feel comfortable, but confident about yourself. We also love the simple nods to 90s grunge that we are forever mesmerized by.

It’s not always easy to dress fashionably when the weather gets steadily colder, but we refuse to lay down and play dead just because it’s winter. Enjoy our beautiful lookbook and get inspired!

F/W Launch Week

If you haven’t heard, we recently announced that our Fall/Winter line officially launches on November 1. That’s just FOUR DAYS away! It’s been a long time in the making, but we could not be more excited about these particular pieces. We also announced the name of the collection, and a sneak preview product photo.

FW launch photo

Without giving too much away, this collection is all about comfort and nostalgia. It’s about your favorite comfy staples. Think oversized, androgynous, classics. We really can’t wait to share this with you guys, and we always appreciate your unconditional support and enthusiasm. FOUR MORE DAYS!

In the meantime, make sure you’re following us on Twitter, Facebook and Instagram for continuous news, surprises, photos and updates! Also, click around our newly refurbished main site. We’re loving its sleek new style. Let the countdown begin!